Flip
A social commerce platform where users can shop and share authentic video reviews, creating a community-driven shopping experience.
Case Studies
About
Flip is an innovative social commerce platform where users can discover, shop, and share authentic product experiences through video content. Combining the convenience of e-commerce with the engagement of user-generated content (UGC), Flip allows creators to monetize their content while promoting products they genuinely love. To enhance engagement and drive growth, Flip partnered with Hiller Media Group (HMG) to strategize and execute current programs alongside the launch of their new Clips feature. Flip introduced the Clips feature to empower creators to produce more dynamic and creative content, blending product discovery with authentic storytelling while maintaining its core focus on monetizing creator-generated videos.
The Challenge
With the launch of the Clips feature, Flip needed to quickly onboard a diverse group of creators and produce a high volume of engaging content across multiple categories, including beauty, fashion, and cooking. The goal was to build awareness and excitement for Clips, showcase real product experiences, and promote the platform’s monetization opportunities for creators while ensuring a seamless user experience.
Our Solution
After curating an initial roster of 200+ creators, Hiller Media Group (HMG) quickly onboarded 40+ priority creators across beauty, fashion, and cooking categories. The HMG team walked all creators through the process with clear guidelines on producing engaging content with the new Clips feature, ensuring the content aligned with Flip’s brand goals while capturing the platform's essence.
Through this collaboration, over 125 unique posts were created, generating 400K+ impressions on the Flip platform. These posts integrated seamlessly into creators’ everyday lifestyles, ensuring each video was compelling from the start and resonated with a wide audience.
Leveraging the top-performing creators, HMG spearheaded an influencer campaign that amplified the Flip creator experience across additional social channels. This cross-promotion helped to further highlight Flip’s unique value proposition: a platform offering monetization opportunities while providing a smooth, engaging experience for both creators and users.
Hiller Media Group played a key role in driving awareness and adoption of Flip's new Clips feature, successfully onboarding creators and delivering content that resonated with a broad audience.
Our Solution
Curation of 300+ Qualified Creators
HMG curated a pool of over 300 pre-vetted creators who aligned with Amazon’s aesthetic and target markets. Each creator was pre-briefed on campaign requirements and pre-negotiated on rates, eliminating the need for Amazon to engage in time-consuming outreach and negotiations, ensuring seamless collaboration.
Comprehensive End-to-End UGC Management
HMG managed the entire creator process, from identification and outreach to contract management, execution troubleshooting, and payment disbursement. We simplified Amazon’s UGC operations by delivering a monthly stream of pre-screened, high-quality creators ready to produce engaging content.Streamlined Efficiency and Convenience
HMG enhanced efficiency by providing sample content for each creator, allowing Amazon to quickly review and select the best-fit creators. We also consolidated all invoicing and handled payment disbursements, significantly reducing administrative burdens for the Amazon team.Reliable and Consistent UGC Delivery/h6> HMG has connected Amazon with 35+ UGC creators and delivered over 200 UGC assets across Home, Fashion, and other categories, ensuring a consistent stream of fresh, relevant content each month.
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