Mayawell
A prebiotic soda brand focused on promoting gut health with delicious, low-sugar beverages made from natural ingredients.
Case Studies
About
Mayawell is a prebiotic beverage brand that promotes gut health through refreshing, functional drinks. At the time, brands like Olipop and Poppi were paving the way for sodas with health benefits, and Mayawell aimed to capitalize on this trend while carving out its own niche by focusing on its unique prebiotic benefits. To achieve this, they needed a strong social media presence, higher adoption in the ATX and NYC markets, and engaging content that could stand out in a competitive market.
The Challenge
Mayawell faced the challenge of building brand awareness from the ground up in a highly competitive health-beverage market. With limited resources, they needed consistent content creation, community management, and a streamlined social media marketing approach to drive organic growth. Additionally, we needed to find creative ways to increase adoption in local markets such as Austin (ATX) and New York City (NYC) while improving overall brand awareness.
Our Solution
HMG provided strategic consulting to refine Mayawell's brand positioning in the competitive health beverage market. We focused on leveraging their unique prebiotic benefits to differentiate them from other health sodas like Olipop and Poppi, helping the brand carve out its own niche. Through in-depth market analysis and tailored guidance, we identified the most effective ways to build brand awareness and engage their target audience.
HMG curated and managed a group of creators who authentically showcased the health benefits of Mayawell’s beverages. These creators produced UGC that resonated with health-conscious consumers, directly contributing to a 500% increase in national sales within three months. The content focused on lifestyle integration, helping users see the value of Mayawell’s beverages in their daily lives.
HMG developed and executed a streamlined social media strategy, crafting educational and wellness-focused content that spoke to Mayawell’s core audience. By emphasizing the lifestyle benefits of prebiotics, we saw a 128% growth in engaged Instagram followers within three months. This consistent, high-quality content strengthened Mayawell’s social media presence and cultivated a loyal online community.
To build localized engagement in Austin (ATX) and New York City (NYC), HMG collaborated with local influencers and created community-driven content. This strategic focus led to 143 new retail accounts, with 30 in Austin and 113 in NYC, significantly expanding Mayawell’s footprint in these crucial markets. By targeting specific communities, we were able to accelerate adoption and brand loyalty in key regions.
To further enhance Mayawell’s brand presence, HMG organized professional photoshoots that captured the essence of the brand’s wellness lifestyle. These high-quality images were featured in Forbes and multiple local magazines, significantly boosting Mayawell’s visual appeal and credibility. The stunning visuals not only elevated the brand’s image but also contributed to an 1180% increase in social media engagement across platforms.
Hiller Media Group delivered a comprehensive UGC and social media management strategy that not only met but exceeded Mayawell's goals for increased brand presence, market penetration and overall growth.
Our Solution
Curation of 300+ Qualified Creators
HMG curated a pool of over 300 pre-vetted creators who aligned with Amazon’s aesthetic and target markets. Each creator was pre-briefed on campaign requirements and pre-negotiated on rates, eliminating the need for Amazon to engage in time-consuming outreach and negotiations, ensuring seamless collaboration.
Comprehensive End-to-End UGC Management
HMG managed the entire creator process, from identification and outreach to contract management, execution troubleshooting, and payment disbursement. We simplified Amazon’s UGC operations by delivering a monthly stream of pre-screened, high-quality creators ready to produce engaging content.Streamlined Efficiency and Convenience
HMG enhanced efficiency by providing sample content for each creator, allowing Amazon to quickly review and select the best-fit creators. We also consolidated all invoicing and handled payment disbursements, significantly reducing administrative burdens for the Amazon team.Reliable and Consistent UGC Delivery/h6> HMG has connected Amazon with 35+ UGC creators and delivered over 200 UGC assets across Home, Fashion, and other categories, ensuring a consistent stream of fresh, relevant content each month.
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