Fetii
A group ride-sharing service offering on-demand, eco-friendly transportation for large groups, making travel more convenient and efficient.
Case Studies
About
Fetii is a dynamic provider of on-demand group transportation services that has quickly expanded its operations across six states. As a growing player in the transportation industry, Fetii sought to leverage HMG’s influencer marketing services to increase its brand visibility, drive customer acquisition, and enhance user engagement through relatable and influential social media personalities.
The Challenge
Despite its innovative service offering, Fetii faced challenges in reaching potential users in a saturated market dominated by established rideshare companies. The primary objectives were to establish a strong market presence, differentiate Fetii from competitors, and convert social media engagement into active user growth and increased bookings.
Our Solution
Synchronized Instagram and TikTok campaigns to maintain a cohesive brand narrative, reinforcing Fetii’s messaging of convenience, affordability, and group travel. This consistent approach maximized engagement and conversion across both platforms.
Launched a creative "free ride" offer targeting young, social, and tech-savvy audiences on TikTok, successfully attracting new users. The campaign not only increased first-time users but also converted them into long-term customers by highlighting Fetii’s value for group travel.
Created visually appealing Instagram Stories featuring behind-the-scenes insights into Fetii’s services, along with interactive elements like polls and Q&A sessions. These efforts boosted follower engagement and deepened user connection with the brand.
Hiller Media Group crafted a targeted Instagram and TikTok strategy to boost awareness and attract new users. Our cross-platform approach drove engagement, increased revenue, and set the stage for long-term growth.
Our Solution
Curation of 300+ Qualified Creators
HMG curated a pool of over 300 pre-vetted creators who aligned with Amazon’s aesthetic and target markets. Each creator was pre-briefed on campaign requirements and pre-negotiated on rates, eliminating the need for Amazon to engage in time-consuming outreach and negotiations, ensuring seamless collaboration.
Comprehensive End-to-End UGC Management
HMG managed the entire creator process, from identification and outreach to contract management, execution troubleshooting, and payment disbursement. We simplified Amazon’s UGC operations by delivering a monthly stream of pre-screened, high-quality creators ready to produce engaging content.Streamlined Efficiency and Convenience
HMG enhanced efficiency by providing sample content for each creator, allowing Amazon to quickly review and select the best-fit creators. We also consolidated all invoicing and handled payment disbursements, significantly reducing administrative burdens for the Amazon team.Reliable and Consistent UGC Delivery/h6> HMG has connected Amazon with 35+ UGC creators and delivered over 200 UGC assets across Home, Fashion, and other categories, ensuring a consistent stream of fresh, relevant content each month.
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