Amazon
A global e-commerce leader, known for its vast product selection, fast delivery services, and innovative technology platforms.
Case Studies
About
Amazon, the global e-commerce leader, sought to integrate user-generated content (UGC) into its strategy to enhance its Home, Fashion, and Cross-Category offerings. Previously focused on traditional marketing efforts, Amazon leveraged HMG to produce authentic, relatable content that could better connect with consumers at scale. Amazon needed a solution that would streamline this process while maintaining the quality and diversity of content necessary to showcase its vast array of products
The Challenge
Amazon was dedicating a substantial amount of time and effort to sourcing and managing creators. The tasks of identifying talent, conducting outreach, negotiating rates, executing contracts, managing revisions, and handling payment disbursements were labor-intensive and required constant oversight. Additionally, Amazon needed a steady stream of high-quality UGC from creators located in key target markets, whose aesthetic aligned with the brand’s evolving product focus.
Our Solution
HMG curated a pool of over 300 pre-vetted creators who aligned with Amazon’s aesthetic and target markets. Each creator was pre-briefed on campaign requirements and pre-negotiated on rates, eliminating the need for Amazon to engage in time-consuming outreach and negotiations, ensuring seamless collaboration.
HMG managed the entire creator process, from identification and outreach to contract management, execution troubleshooting, and payment disbursement. We simplified Amazon’s UGC operations by delivering a monthly stream of pre-screened, high-quality creators ready to produce engaging content.
HMG enhanced efficiency by providing sample content for each creator, allowing Amazon to quickly review and select the best-fit creators. We also consolidated all invoicing and handled payment disbursements, significantly reducing administrative burdens for the Amazon team.
HMG has connected Amazon with 35+ UGC creators and delivered over 200 UGC assets across Home, Fashion, and other categories, ensuring a consistent stream of fresh, relevant content each month.
Hiller Media Group stepped in to simplify and streamline the entire creator sourcing and management process across 3 branches. Partnership with HMG allowed Amazon to save time, reduce complexity, and access top-tier UGC creators while maintaining a flexible and dynamic content strategy.
Our Solution
Curation of 300+ Qualified Creators
HMG curated a pool of over 300 pre-vetted creators who aligned with Amazon’s aesthetic and target markets. Each creator was pre-briefed on campaign requirements and pre-negotiated on rates, eliminating the need for Amazon to engage in time-consuming outreach and negotiations, ensuring seamless collaboration.
Comprehensive End-to-End UGC Management
HMG managed the entire creator process, from identification and outreach to contract management, execution troubleshooting, and payment disbursement. We simplified Amazon’s UGC operations by delivering a monthly stream of pre-screened, high-quality creators ready to produce engaging content.Streamlined Efficiency and Convenience
HMG enhanced efficiency by providing sample content for each creator, allowing Amazon to quickly review and select the best-fit creators. We also consolidated all invoicing and handled payment disbursements, significantly reducing administrative burdens for the Amazon team.Reliable and Consistent UGC Delivery/h6> HMG has connected Amazon with 35+ UGC creators and delivered over 200 UGC assets across Home, Fashion, and other categories, ensuring a consistent stream of fresh, relevant content each month.
Enough about us. Ready to upgrade your campaigns?
Book your call – we’ll show you how it’s done. At the very least, you’ll gain new insights and leave with creative strategies to try out!
A prebiotic soda brand focused on promoting gut health with delicious, low-sugar beverages made from natural ingredients.
A photography studio specializing in capturing timeless, authentic moments through artistic and personal storytelling.
A social commerce platform where users can shop and share authentic video reviews, creating a community-driven shopping experience.