@mersgoodeats
Case Studies
About
Meredith Munoz (@mersgoodeats) is a rapidly growing food influencer on Instagram and TikTok, known for her engaging, authentic content that resonates with food lovers across the country. Since signing with Hiller Media Group, her brand has seen remarkable growth, both in terms of followers and revenue. HMG has worked closely with her to provide strategic guidance on content creation and long-term success, tapping into all potential revenue streams while building a strong foundation for future growth.
The Challenge
As an emerging influencer, Mersgoodeats was looking to maximize her social media presence, increase income, and build a sustainable brand. She needed expert guidance on content strategy, revenue opportunities, and long-term career planning to transition from a rising creator to a sustainable, long-term presence in the influencer space.
Our Solution
At HMG, we crafted a tailored content strategy for @mersgoodeats, focusing on authenticity and audience engagement. By leveraging consistent posting and storytelling aligned with her voice, we helped her achieve a 4x increase in TikTok followers and gain 100,000 new Instagram followers in just two months, firmly establishing her as a prominent food influencer.
We worked to boost @mersgoodeats income by curating brand partnerships that aligned with her values and audience, resulting in a 500% increase in social media income. Our approach prioritized authenticity, allowing her to maintain her unique brand while tapping into new revenue streams through premium partnerships.
HMG helped @mersgoodeats grow beyond traditional influencer campaigns. We expanded into the UGC, brand trips and TV features while laying the groundwork for a newsletter, personal website, and cookbook that would ensure multiple avenues for growth and influence in the years to come.
At HMG, we care deeply about our creators and their well-being. We maintain regular check-ins and an open line of communication, ensuring creators always have the support needed to make informed decisions. For Meredith - whether it was content strategy, brand partnerships, or new ventures, our team was always available to guide her toward success.
Hiller Media Group provided @mersgoodeats with a comprehensive talent management strategy designed for rapid growth, long-term sustainability, and holistic creator support. We pride ourselves on working closely with our creators to ensure they not only succeed but thrive.
Our Solution
Curation of 300+ Qualified Creators
HMG curated a pool of over 300 pre-vetted creators who aligned with Amazon’s aesthetic and target markets. Each creator was pre-briefed on campaign requirements and pre-negotiated on rates, eliminating the need for Amazon to engage in time-consuming outreach and negotiations, ensuring seamless collaboration.
Comprehensive End-to-End UGC Management
HMG managed the entire creator process, from identification and outreach to contract management, execution troubleshooting, and payment disbursement. We simplified Amazon’s UGC operations by delivering a monthly stream of pre-screened, high-quality creators ready to produce engaging content.Streamlined Efficiency and Convenience
HMG enhanced efficiency by providing sample content for each creator, allowing Amazon to quickly review and select the best-fit creators. We also consolidated all invoicing and handled payment disbursements, significantly reducing administrative burdens for the Amazon team.Reliable and Consistent UGC Delivery/h6> HMG has connected Amazon with 35+ UGC creators and delivered over 200 UGC assets across Home, Fashion, and other categories, ensuring a consistent stream of fresh, relevant content each month.
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A prebiotic soda brand focused on promoting gut health with delicious, low-sugar beverages made from natural ingredients.
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